Australian betting giant Sportsbet has launched its new mobile sportsbook with its new mobile partner Mobenga. A suite of mobile solutions supporting iPhone, iPad and Android device has already been delivered with further development to come.
Sportsbet have seen a significant increase in the demand for mobile solutions from their end consumers and have chosen to partner with Mobenga to invest in the mobile channel and future-proof it.
Raymond Smit, Mobile Manager at Sportsbet commented
"With smartphone penetration in the Australian market at 37% and growing, developing a mobile platform to suit this demand became our top priority. We were very impressed with the work Mobenga has provided to European betting companies and partnering with such a leading mobile development house was the obvious choice."
The new iphone and Android clients are by far the most advanced mobile solution in Australia and has the biggest and richest racing and sports offering.
Cormack Barry, CEO, Sportsbet commented
“We've already seen fantastic growth since going live with this new product, with more than a quarter of our customers now enjoying our mobile betting platform. We will continue to invest heavily in the mobile betting space as we strive to provide our customers with an unrivaled mobile betting experience.“
Christian Rajter, Mobenga CEO added,
“We are very pleased to have been chosen to be Sportsbets mobile partner and given the trust to upgrade their mobile offering. The teams of both Sportsbet and Mobenga have been working very hard to deliver the most advanced and comprehensive client in the world for the Spring Carnival and have done a fantastic job! Both we as well as the great team at Sportsbet know that this is only the beginning of an extremely exiting journey and we look forward to together pushing the limits of the mobile media.“