Betchoice, a leading Australian betting site, has launched its mobile sportsbook with Mobenga. Sports betting with Betchoice is now available on iPhone and Android devices, with a full suite of mobile clients for other handsets to follow.

Mobile betting has become increasingly popular in Australia with the continued growth of smartphone penetration, currently at almost 40 per cent. By partnering with Mobenga, Betchoice will ascertain a top-end mobile offering for its clients.

Betchoice’s CEO, Graham Keating, said: “We are pleased to be working with Mobenga, a world class provider for mobile betting services, and we’re thrilled to be able to offer our customers a first class sports solution on mobile. We partnered with Mobenga to launch our mobile racing service in time for Australia’s Spring Racing Carnival, which proved to be very popular with the punters. We saw an immediate impact with 16 per cent of all new members joining through the mobile service and we expect to see a similar response with sports.”

Christian Rajter, Mobenga’s CEO, commented: “We are very happy that Betchoice has chosen Mobenga in order to make sure that their customers get the best possible mobile offering. We look forward to a long and prosperous partnership.”

Australian betting giant Sportsbet has launched its new mobile sportsbook with its new mobile partner Mobenga. A suite of mobile solutions supporting iPhone, iPad and Android device has already been delivered with further development to come.

Sportsbet have seen a significant increase in the demand for mobile solutions from their end consumers and have chosen to partner with Mobenga to invest in the mobile channel and future-proof it.

Raymond Smit, Mobile Manager at Sportsbet commented "With smartphone penetration in the Australian market at 37% and growing, developing a mobile platform to suit this demand became our top priority. We were very impressed with the work Mobenga has provided to European betting companies and partnering with such a leading mobile development house was the obvious choice."

The new iphone and Android clients are by far the most advanced mobile solution in Australia and has the biggest and richest racing and sports offering.

Cormack Barry, CEO, Sportsbet commented “We've already seen fantastic growth since going live with this new product, with more than a quarter of our customers now enjoying our mobile betting platform. We will continue to invest heavily in the mobile betting space as we strive to provide our customers with an unrivaled mobile betting experience.“

Christian Rajter, Mobenga CEO added, “We are very pleased to have been chosen to be Sportsbets mobile partner and given the trust to upgrade their mobile offering. The teams of both Sportsbet and Mobenga have been working very hard to deliver the most advanced and comprehensive client in the world for the Spring Carnival and have done a fantastic job! Both we as well as the great team at Sportsbet know that this is only the beginning of an extremely exiting journey and we look forward to together pushing the limits of the mobile media.“

Paddy Power has together with it's mobile partner Mobenga launched a dedicated Blackberry service for all Blackberry mobile punters. The client has been influenced by the very successful iPhone service but adapted to the Blackberry devices and OS:s.

Sylvie McDermott, Mobile Manager at Paddy Power comments: “Our customers have long been demanding a improve our Blackberry service, especially in the UK where it is the smart phone of choice. Our new interface means we now meet our customers’ needs, and continues our track record of offering our customers the best mobile betting experience in the market”.

Christian Rajter, CEO of Mobenga added, “Its a pure joy to have such a relationship as we have with Paddy Power that enables us to be challenged every day. Once again Mobenga has been requested to do something that is a "first" in the industry by Paddy Power and as all the other times we have risen to the call and delivered.”