Due to popular demand and to further enhance Sky Bet’s new mobile services, provided by Mobenga, Sky Bet are now offering live horse racing streaming on their iPhone and iPad clients. The streams are powered by Racing UK and require a minimum qualifying bet of £1, for a customer to watch.
Ben Kamara, Sky Bet Mobile Manager, “we worked with Mobenga and Racing UK to launch the Bet 2 View service on our iPhone and iPad clients, to coincide with our sponsorship of the Yorkshire Racing Festival. Sky Bet are committed to developing the UK’s number 1 mobile betting application for our customers and with the help of Mobenga we will be delivering many more exciting features in the coming months”.
Mobenga CEO, Christian Rajter, adds: "Skybet made no empty threats in saying that they will push the mobile channel and have quickly developed some of the markets best services with Mobenga, and now also featuring live streaming which is something that most of their competitors lack. The guys at Skybet are dedicated and have excellent ideas so there will be some exciting times ahead!"
Paddy Power has become the first operator to launch Bet & Watch for the iPhone and iPad in time for Royal Ascot, powered by Mobenga! Punters can now enjoy the opportunity to watch the race live via their iPhones and iPads.
Following Ascot, this option will be available in the future at any race meet covered by At The Races.
BSkyB subsidiary Sky Bet has partnered with Mobenga to launch its mobile sports betting services. Sky Bet has made significant progress in mobile betting, and aims to accelerate this growth with an initial roll-out of clients on smart phone devices such as iPhone, iPad and Android.
Mobenga are a market leader in the provision of mobile and tablet devices in the betting and gaming industry, with a number of high profile clients.
Richard Flint, Managing Director, Sky Bet commented, “Mobenga have a proven track record of delivery and innovation in the mobile betting space, and we look forward to working with them in the future to exploit the significant opportunity we have in this area, leveraging our Sky brand and distribution channels .”
Christian Rajter, CEO of Mobenga added, “We are thrilled to be have been chosen by one of the biggest and most expansive companies in the UK market. Sky Bet is a well-known and respected brand and as a part of the BskyB group they are in unique position to offer a complete interactive service to their audience, supplying the best mobile sport experience. Our launch of smartphone clients will be the first steps to firmly establishing Sky Bet in the mobile channel and we now look forward to the beginning of an exciting journey ahead!”
Paddy Power has launched yet another mobile betting app this time through the App Store. The mobile betting technology leader had launched its first iPad App to join the suite of mobile applications it already has available. Paddy Power is the first bookmaker to have both an iPhone and iPad downloadable App in the App Store, as well as being in the Android marketplace. The iPad App is now published in the App Store and available for download.
Paddy Power launched an Android App for its mobile customers just last week. The iPad App is the third downloadable mobile application that Paddy Power has launched this year. The App is designed to work on iPad, iPhone and iPod touch devices, and will present the user with an optimized display suitable for the device on which it is installed. When searching the App Store, the App will appear in both iPhone and iPad search results.
Through the iPad App, just like the iPhone App, customers can manage their entire online Paddy Power account. The range of Paddy Power specials available on the App includes money back specials, fallers insurance and early payouts among others. Clients can also open a new account, deposit and withdraw money. They can bet on the entire range of Paddy Power markets including racing, football and over 1,000 different sports markets.
"We have seen with the rate of download of all of our previous apps that the demand for mobile betting apps from Paddy Power’s customers is extremely high. We are committed to delivering a superior mobile betting experience for all of our customers regardless of their platform of choice. We know that our customers are spending more and more time online on their mobile and Paddy Power wants to provide them with the most engaging mobile platform experience through iPad, iPhone and Android. Trend watching is something we will continue to do here into the future"
said James Grimes, Product Manager at Paddy Power.
"We are very happy with the success of the Apps we have released this year. We continue to see significant growth in the mobile market for our products and with our partners Mobenga, we will continue to develop new mobile products for our customers"
continued Grimes.
Christian Rajter of Mobenga added "iPhone has been a massive success for Paddy Power and Mobenga so creating an iPad app available through the app store was a no-brainer. iPad users will love the application and Mobenga will together with Paddy Power continue to develop the iPad app to maximize the possibilities and user experience."