Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce the release of their Mobile Hub, an open framework designed to integrate content and deliver players a seamless user experience on mobile devices.

Led by Playtech subsidiary Mobenga, the leading mobile sportsbook provider, the Mobile Hub was developed to provide operators with an effective way to centralise and customise their entire mobile offering.  Through a branded and unified interface, an operator’s full product offering is available to players on their iPhone, Android, or Tablet and can be customised and managed through a centralised management system.  Gala Coral has already successfully launched the Mobile Hub with their new mobile offering and will soon be followed by Playtech’s other top licensees.

As an open platform, the Mobile Hub allows operators to integrate any software and content using standard and friendly API’s, enabling them to choose exactly what to offer their player base. The new technology has made it easy to plug-and-play both Playtech and third party mobile content in quick time-to-market, minimizing the work load for operators. Built on HTML5 technology, the Mobile Hub is compatible with web browsers, native applications and across all HTML5 ready devices.

Christian Rajter, CEO and Founder of Mobenga, commented, “We are very proud of our accomplishments with the Mobile Hub and thrilled to see Gala Coral operating it to run their new mobile offering. By combining Mobenga’s proven leadership in mobile technology with Playtech’s strength in player management systems, we were able to achieve an extremely efficient tool, using the advantages of Playtech’s strong back office to deliver the best mobile platform for operators via the Mobile Hub.”

About Playtech

 

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

Founded in 1999, Playtech listed has some 2,000 employees located in development centres in five countries.  Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.

www.playtech.com

Playtech subsidiary Mobenga has been chosen by Betboo, the leading South American online gaming and entertainment Company, to provide a range of state of the art mobile betting services for the brand.

Mobenga is the market leader in developing solutions that allow betting operators to extend their business into the mobile channel and has been identified as the best partner to meet the ambitions of Betboo.

The two companies have developed a series of tailor-made mobile clients that encompass all of Betboo‘s sportsbook. Betboo customers all over the world will benefit from the latest technology, allowing them to bet through their mobile “on the go”.

“We are very excited to go mobile! Being able to bet on the go with Betboo has been a major element in the feedback we have received from our customers and we can’t see anyone other than Mobenga helping us satisfying our needs. I’m also very pleased that we’ll be launching during the Euros and we’ll be able to capitalize on this great event.”

“We are very happy to be have gain the trust of Betboo to help them establish themselves in the mobile channel and capitalize on the great opportunities that it presents. Betboo is an exciting brand and is associated with fun, sports, community and friends and we are very excited to bring this into the South American mobile space.

Playtech subsidiary Mobenga has become the mobile partner of Italy’s sportsbook giant Sisal, launching its new mobile services just in time for the EURO:s 2012.

The innovative services are foremost designed to meet the increasing demand from players to connect and play via smartphones with iOS and Android devices.

With the Sisal Matchpoint offering, players can bet on all events. One key feature is that players can receive real time information about the course of the game such as substitutions, changes in the game and live results, enabling them to bet LIVE on many events.

In addition, a special "Info Center" has been created in order for players to access statistics, results and standings of all leagues, so they may better prepare their bets.

Another feature of the new Sisal Matchpoint client is "Quickbet," a fixed selection of the most important games of the day, which gives customers the ability to deposit and wager in two steps. The offering in its entirety is certain to transform the kind of service Sisal will deliver to its players.

Marco Tiso, Digital Games Business Manager, SISAL commented, Sisal’s strategy is based on working with the best international partners and we are very pleased to team up with Mobenga. Sisal will invest more and more in innovative mobile solutions, aiming to meet and anticipate new market trends and evolution in our players’ lifestyles”.

Christian Rajter, Mobenga CEO commented, “We are very pleased that Sisal, one of the largest and most reputable companies on the Italian market has partnered with Mobenga in order to ensure that their customers get the best in class mobile offering. We look forward to supporting Sisal and contributing to their success with mobile. An event like the Euros:s is a great kickoff to our continued cooperation.”