Betchoice, a leading Australian betting site, has launched its mobile sportsbook with Mobenga. Sports betting with Betchoice is now available on iPhone and Android devices, with a full suite of mobile clients for other handsets to follow.
Mobile betting has become increasingly popular in Australia with the continued growth of smartphone penetration, currently at almost 40 per cent. By partnering with Mobenga, Betchoice will ascertain a top-end mobile offering for its clients.
Betchoice’s CEO, Graham Keating, said: “We are pleased to be working with Mobenga, a world class provider for mobile betting services, and we’re thrilled to be able to offer our customers a first class sports solution on mobile. We partnered with Mobenga to launch our mobile racing service in time for Australia’s Spring Racing Carnival, which proved to be very popular with the punters. We saw an immediate impact with 16 per cent of all new members joining through the mobile service and we expect to see a similar response with sports.”
Christian Rajter, Mobenga’s CEO, commented: “We are very happy that Betchoice has chosen Mobenga in order to make sure that their customers get the best possible mobile offering. We look forward to a long and prosperous partnership.”
BSkyB subsidiary Sky Bet has partnered with Mobenga to launch its mobile sports betting services. Sky Bet has made significant progress in mobile betting, and aims to accelerate this growth with an initial roll-out of clients on smart phone devices such as iPhone, iPad and Android.
Mobenga are a market leader in the provision of mobile and tablet devices in the betting and gaming industry, with a number of high profile clients.
Richard Flint, Managing Director, Sky Bet commented, “Mobenga have a proven track record of delivery and innovation in the mobile betting space, and we look forward to working with them in the future to exploit the significant opportunity we have in this area, leveraging our Sky brand and distribution channels .”
Christian Rajter, CEO of Mobenga added, “We are thrilled to be have been chosen by one of the biggest and most expansive companies in the UK market. Sky Bet is a well-known and respected brand and as a part of the BskyB group they are in unique position to offer a complete interactive service to their audience, supplying the best mobile sport experience. Our launch of smartphone clients will be the first steps to firmly establishing Sky Bet in the mobile channel and we now look forward to the beginning of an exciting journey ahead!”
Leading mobile gaming and content enabler Mobenga has been awarded with a contract for providing full mobile services to Betsafe. The services will include a full mobile offering including smartphones such as iPhone and Android.
Betsafe is one of the most innovative and “edgy” sports book brands with sponsorships of Gumball 3000, functionality to allow punters to suggest own events to bet on together with a high presence in the social media as examples.
The company has seen an increasing demand from it’s customers for mobile services and the move to providing these is a natural step in the strategy of being highly innovative and customer demand driven.
Henrik Persson, Betsafe CEO comments:
"We are very happy that we'll soon be offering top class mobile services to our customers. We're also proud that Mobenga, being the leading mobile company, has partnered up with us and will lead us through this process ensuring that we'll have the best possible mobile offering."
Christian Rajter, Mobenga CEO comments:
"We are thrilled to add such an exciting brand and pioneering company as Betsafe to our portfolio. We expect to work a lot around the brand and on innovation and look forward to helping them expanding their business to the mobile media and enabling their customers to connect to Betsafe anytime anywhere."
Betsafe mobile services are planned to be launched during fall this year.
Paddy Power has launched yet another mobile betting app this time through the App Store. The mobile betting technology leader had launched its first iPad App to join the suite of mobile applications it already has available. Paddy Power is the first bookmaker to have both an iPhone and iPad downloadable App in the App Store, as well as being in the Android marketplace. The iPad App is now published in the App Store and available for download.
Paddy Power launched an Android App for its mobile customers just last week. The iPad App is the third downloadable mobile application that Paddy Power has launched this year. The App is designed to work on iPad, iPhone and iPod touch devices, and will present the user with an optimized display suitable for the device on which it is installed. When searching the App Store, the App will appear in both iPhone and iPad search results.
Through the iPad App, just like the iPhone App, customers can manage their entire online Paddy Power account. The range of Paddy Power specials available on the App includes money back specials, fallers insurance and early payouts among others. Clients can also open a new account, deposit and withdraw money. They can bet on the entire range of Paddy Power markets including racing, football and over 1,000 different sports markets.
"We have seen with the rate of download of all of our previous apps that the demand for mobile betting apps from Paddy Power’s customers is extremely high. We are committed to delivering a superior mobile betting experience for all of our customers regardless of their platform of choice. We know that our customers are spending more and more time online on their mobile and Paddy Power wants to provide them with the most engaging mobile platform experience through iPad, iPhone and Android. Trend watching is something we will continue to do here into the future"
said James Grimes, Product Manager at Paddy Power.
"We are very happy with the success of the Apps we have released this year. We continue to see significant growth in the mobile market for our products and with our partners Mobenga, we will continue to develop new mobile products for our customers"
continued Grimes.
Christian Rajter of Mobenga added "iPhone has been a massive success for Paddy Power and Mobenga so creating an iPad app available through the app store was a no-brainer. iPad users will love the application and Mobenga will together with Paddy Power continue to develop the iPad app to maximize the possibilities and user experience."