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188BET And Mobenga Team Up To Provide Innovative Mobile Services

188BET, the leading online gaming and entertainment company, has appointed mobile betting solutions specialist Mobenga to provide a range of state of the art services for the brand.

Mobenga has established itself as the market leader in developing products that allow betting operators to extend their business in to the mobile channel and is seen as the ideal partner to meet the international ambitions of 188BET.

The two companies will develop a series of tailor made services that will encompass all of 188BET’s product offerings with a particular focus on providing consumers with unique mobile service. 188BET customers will benefit from the latest technology allowing them to bet through their mobile as well as keep up to date with the latest sports news.

The partnership will also be used to leverage and maximise the range of sponsorship agreements 188BET currently has in place. Over the last 12 months the company has signed agreements with five Barclays Premier League clubs, Aston Vila, Bolton Wanderers, Chelsea, Liverpool and Wigan Athletic as well as Guinness Premiership side London Wasps.

The mobile offering developed by 188BET and Mobenga will support all current mobile technologies including the Google Android operating system as well as offering a unique custom services dependant on the users handset.

Andy Scott, CEO of 188BET, said:

“As mobile technology becomes increasingly advanced it is essential that 188BET continues to lead the way in terms of our products. Mobenga is a likeminded company that reflects the ambitions of 188BET and will allow us to develop a range of innovative and unique solutions.”

“The deal will also allow provide an innovative way of maximising our various partnership agreements, bringing a unique sponsor offering to the supporters of those clubs and engaging them with the brand.”

Christian Rajter, CEO of Mobenga, said:

“I am thrilled to be have been chosen by one of the biggest and most expansive companies on the market. 188bet has very high standards and expectations and we’ll be providing them with innovative and, to this sector never seen before, services. I am also especially happy to help 188bet to further capitalize on their many partnerships and sponsorships.”